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Should your business be sending greeting cards during holiday seasons? Check out what the competition is doing via this report originally published in collaboration with Hallmark and the national Greeting Card Association.

This report details data from a new national study on the frequency, preferences, and motives behind U.S. SBs’ uses of greeting cards during the winter holiday season (WHS). Nearly 2,000 SBs contributed to the study from a randomized sample across the U.S. Businesses with 99 employees or less, which accounts for 98% of U.S. businesses.